Town of Gander Unveils New Logo, Brand

Town of Gander Unveils New Logo, Brand

Gander, NL – (November 26, 2025)

The Town of Gander is pleased to unveil its new logo and brand.

Developed in partnership with The Idea Factory, the new brand is designed to capture Gander’s spirit as an energetic and welcoming hub — blending our aviation heritage with a modern sense of progress.

“This brand reflects who we are as a community: vibrant, resilient, and always moving forward. It honours our rich aviation history while giving us a fresh, modern identity to carry into the future,” said Mayor Percy Farwell.

Residents can expect to see the new visual identity reflected across Town platforms and facilities in the coming months.

To help introduce the new identity, the Town has released a brand launch video, which can be viewed at: https://youtu.be/Ivb2h1U8xk8

Media Contact:
Kayla White
Manager, Communications, Branding and Partnership
Town of Gander
kwhite@gandercanada.com
709-651-5909